The Safari Jacket, also coined as the bush jacket is believed to have drawn its early design influence from British drill uniforms, intended to be worn in warm weather. Engineered with functionality in mind, the most common traits of the safari jacket are it’s numerous pockets, epaulettes and self-belt.

By the 1950s the safari jacket had become a mainstream staple made popular by the likes of Ernest Hemingway. Photographers and journalists particularly appreciated the Safari Jacket due to their many pockets allowing them to carry a wide array of photographic equipment. Whether or not you side with the fashion sense of Roger Moore’s James Bond or the late Steve Irwin, the Safari Jacket is sure to conjure up sentiments of exploration and adventure.




In keeping consistent with the current design story we wanted to fashion a bush jacket that fit our tropical safari theme. We updated the silhouette with short sleeves, a slimmed camp collar, four minimal front pockets and a back inverted pleat with a belt for a comfortable yet slimming appearance. The allover chopstick print and coconut buttons add an unexpected twist to an item typically known for it’s solid fabric.

The Hawkins Short Sleeve Safari Shirt is proudly made in the USA.


5-Front and back view


Available online and in our North Park Flagship.

Shop the Hawkins Safari Shirt along with the rest of the Aloha Sunday Collection – Here.

Categories:  Aloha Sunday,  Product


After only 5 days we are proud to announce that through your contributions we have raised over 75% of our projected goal. Thank you so much for your continued care.

In support of the Wisdom to Whisper film campaign, John Hook has pledged to donate a print of one of his photos to all Kickstarter backers that pledge $100 or more to the project.

Mahalo and if you’d like to support the project view the Ike Kickstarter here – http://kck.st/1mylJtX






F1000025 copy

Categories:  Art,  Travel

Flood Coats: Parch My Heart from Ashley Gutierrez on Vimeo.

Categories:  Sunday Soundtrack

shop may days-1

We’re excited to announce the addition of a collection of prints by Dear Darling Calligraphy, an illustrative project by our good friend Suzy Lee. Beyond her personalized aesthetic we especially vibe with her work ethos…

“When my parents moved to America 30 years ago, they were full of visions and dreams about what life in this country would bring. When I was growing up, they hoped I’d someday be a distinguished somebody, that my hands would stay soft, and my bum in a cushioned chair. But what they modeled was a life much wilder…full of deep feelings, massive dreams, hard work that made rough hands…and all I can think about is how it’d be an honor to live up to lives like theirs. Hard work isn’t the goal, money certainly can’t be enough, but devoting yourself to something and being changed by it…that’s beautiful to me.”


Shop Prints Here

Categories:  Brick & Mortar,  Product

Today we launched a kickstarter for a travel documentary that explores the blending of cultural values with modern innovation. We’re calling the film IKE Wisdom to Whisper – http://kck.st/1mylJtX

The past few years have been a crazy journey of personal growth. Since the inception of Aloha Sunday I’ve been privy to the many life lessons learned while growing a small business. With the addition of my first son to our family, I’ve also been challenged to explore on a deeper level what it means to be Hawaiian and how one can use the knowledge of the past as a means to foster progress and growth.

During this time, I’ve also been fortunate enough to spend a good amount of time with my friend Clifford Kapono who is currently at UCSD pursuing a PHD in Chemistry. In addition to being an amazing surfer, scholar, friend and filmmaker, Cliff is also a contributing member of Kapu Na Keiki (one of the youngest crews to sail the Hokulea) and is constantly looking for ways to integrate his cultural values into his academic undertakings.

We are hoping that working on creating this film will be a transformative experience that is able to shed some light on those creating sustainable change through culturally sensitive advancements in both research and innovation.

We’ll be shooting this documentary over a couple of weeks this June in Tahiti. We’re coordinating this trip with the completion of the first leg of the Hokulea’s Mālama Honua which will result in a 3 year worldwide voyage.

IKE Wisdom to Whisper

If you feel like supporting the project you can contribute to our Kickstarter – http://kck.st/1mylJtX

Here are some more links related to the project:


Thanks for the Support!

- Kahana

Categories:  Film